The small construction machinery market has broad prospects for development.
Aug 01, 2019
With the development of China's economy and the variety of engineering construction, the application field of small construction machinery is gradually expanding, and the market growth potential is huge in the future. With the continuous improvement of China's infrastructure construction, the domestic construction model will gradually change from “big-bang” to “fine-cut”, and small-scale construction machinery and equipment will have more and more application space. Coupled with the gradual deepening of China's new rural construction, the application of small equipment in rural and small town construction will be more and more; at the same time, with the increasing construction of environmental protection, ecological construction, gardening, greening, farmland construction, etc. Small construction machinery must also have an increasingly wide stage. The purchase group of small construction machinery in China has expanded and the purpose of purchase has become more rational.
In the future, the group that purchases small construction machinery will mainly be: First, the leasing company, the construction users do not need to purchase, maintain and keep the equipment, and only obtain the right to use the equipment in the form of leasing when needed; second, the engineering construction unit, they purchase The equipment is used to meet the internal use of the company; the third is the individual project contractor, the equipment is mainly purchased to undertake the project. These customers are particularly large among small excavator purchasers who are likely to develop into leasing companies and engineering contractors in the future. With the continuous popularization of small construction machinery, customers' experience has been enriched, and the purchasing psychology has become increasingly mature. Therefore, products that are economical, practical, and cost-effective will be more favored by the market, and customers will become more and more demanding on product quality. Higher requirements for product after-sales service are also put forward.
The pace of local superior enterprises entering the overseas market has accelerated. The price of local construction machinery in China is generally lower than that of similar products of international suppliers. It has better cost performance advantage and has good export competitiveness. The quality of local enterprises has been greatly improved, and it is close to the international first-class level. The products will gain a larger market overseas, and the export volume will increase. With the increasing investment of local enterprises in overseas markets, the overseas sales and service outlets that have hindered the export of local construction machinery have also been rapidly strengthened. These will certainly promote the rapid increase of the export of local construction machinery.
Although the current annual sales of domestic excavator loaders is only 800-1000 units, of which exports also account for a considerable proportion. However, from the development of the past two years, it is optimistic to estimate that the annual sales of domestic excavator loaders will reach 5,000 units. According to experts' prediction, the Chinese excavator loader market is already in a critical period of the end of the introduction period and the start of the growth period, with great development potential. In the next few years, its market growth should be around 15% to 20%. With the development of engineering construction projects, after 3 to 5 years, the backhoe loader will enter a rapid growth period.
China's skid steer loaders are not tepid, and sales have been relatively small. At present, there are two main reasons: First, domestic users have insufficient understanding of the versatility of skid steer loaders; second, current skid steer loaders and The attachment price is too expensive and exceeds the current affordability of Chinese customers. However, with the increasing market promotion of skid steer loaders, customers will continue to deepen their understanding of the products, and domestic manufacturers will continue to introduce slide loaders and attachments that are affordable and suitable for China's national conditions. It will heat up quickly.
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